You are hiring a growth PM for the VAS funnels that carry dubizzle's services story since the DFM listing. I have done exactly this work: +9% conversion on a CHF 100M+ e-commerce business through structured A/B testing. Before applying, I walked your funnels.
Your ad says the funnels have choke points and drop-offs nobody recovers. So on 28 July I went through dubizzle.com the way a buyer would, and this is what the front door shows before a single form loads.
Your published pricing quotes agency cover from 1.7% of vehicle value, non-agency from 1.2%, so the product is live. Yet in the Motors menu I captured, insurance is the one service without an entry point. If a funnel's biggest choke point is that it has no beginning, no on-page test can beat fixing that.
One honest limit: your lead funnels sit behind stricter bot protection than the marketplace itself, so this audit stops at the doors. Week one starts inside them, with your session recordings and GA4 stage data instead of my outside view.
This application was researched and built with the AI toolchain I work with daily. Claude Code drove a real browser through your site, and this page is the working document that walk produced. The same loop is how I would keep your testing cadence fast.
At Ifolor I owned the e-commerce ecosystem of a CHF 100M+ business, reporting to C-level. Research, A/B testing and analytics lifted conversion +9% and the checkout step rate +15%. The same structured agenda your ad describes, RICE-prioritised, retrospected, fed back into the roadmap.
At Swiss Post I lead AI business models and build the mockups and prototypes C-level decides on. Automation I built cut time spent on sales by 30% and proposal feedback loops by 90%. Pedal Peak, my own live platform, I built end to end. When your ad asks for wireframes, dashboards and PRDs, that is my normal week.
I know bank and insurer partnerships from both sides: at Brixel I owned partnerships with UBS and Baloise, and at Die Mobiliar I built ventures inside an insurer. Your partner banks and their approval criteria are week-one homework, not something I will claim to know today.
Leads AI-driven business models from opportunity sizing to launch. Cut time spent on sales by 30%; cut proposal feedback loops by 90% with a synthetic pitch-check avatar I built.
Built smedium (first clients, shipped websites, AI workflow automation), grew Pedal Peak, went deep on AI tooling. Cycled Togo and Benin.
Owned e-commerce ecosystem and strategy for a CHF 100M+ business. +9% conversion, +15% checkout step rate through research, A/B testing and analytics. Led a cross-functional team and external agencies.
Owned the partnerships with UBS and Baloise that drove growth; the bridge between senior client stakeholders and the product team.
Founding team of a health venture: two funding rounds, 10 locations, 23 people, 170+ customers. 1000+ client matches in year one, hypothesis-and-data driven.
Built growth and go-to-market for several internal startups, validation to scale-up. Experimentation to lift conversion and cut CAC.
Market pilots from MVP to launch inside a major Swiss insurer: Smide, XpertCheck, Lizzy. Design-Thinking market experiments steering product and marketing decisions.
Trade marketing and product management at Promena, Cruspi and Domaco; accounting at Kuoni and AMAG; commercial apprenticeship at Bridgestone. BBA Business Administration, Zentrum Bildung Baden.
I am Swiss, based in Zurich, and planning the move to Dubai with my partner. The decision is made; what I am choosing now is the right desk. I build things end to end, and I like funnels because the numbers tell me whether I was right. German is my native language, my English is fluent, and I am available with notice.
