Ramona Furter

Product Manager · Growth

Zurich, Switzerland, planning the move to Dubai · Swiss citizen · available with notice
ramona.furter@icloud.com · +41 78 907 14 47 · linkedin.com/in/ramona-furter · ramona-dubizzle.pages.dev

Growth product manager with 10+ years in product, e-commerce and venture building. Owns funnel conversion end to end: research, structured A/B testing programs, Google Analytics, roadmaps, PRDs and delivery with cross-functional engineering and design teams. Lifted conversion +9% and checkout step rate +15% on a CHF 100M+ e-commerce business. Leads AI-driven automation at Swiss Post. Bank and insurer partnership experience with UBS, Baloise and Die Mobiliar.

Experience

Jan 2026 to now

AI Project Lead, Business Development

· Swiss Post, Advertising · Zurich
  • Leads AI-driven business models: opportunity sizing, prioritised roadmap with KPIs, delivery from concept to launch.
  • Cut time spent on sales by 30% through automation and AI implementation.
  • Cut feedback time on proposals and pitches by 90% with a synthetic pitch-check avatar I built.
  • Builds the mockups and prototypes used in C-level presentations.
Aug to Dec 2025

In between jobs and own ventures

  • Built smedium (branding and website studio): first clients, shipped sites, AI workflow automation.
  • Grew Pedal Peak, my live cycling platform (SvelteKit, Cloudflare, Strava API, n8n); deep AI tooling work. Cycled Togo and Benin.
Oct 2024 to Jul 2025

Senior Product Manager, Lead E-Commerce

· Ifolor Group · Zurich
  • Owned e-commerce ecosystem and strategy for a CHF 100M+ business, reporting to C-level.
  • +9% conversion and +15% checkout step rate via user research, A/B testing and analytics.
  • Led a cross-functional team and external agencies; owned budget, resourcing and KPIs.
Jun 2023 to Sep 2024

Lead Project Manager

· Brixel · Zurich
  • Owned partnerships with financial institutions (UBS, Baloise) that drove growth.
  • Main bridge between senior client stakeholders and the internal product team.
Mar 2020 to May 2023

Marketing & Growth Lead, Founding Team

· WePractice (Sparrow Ventures / Migros Group)
  • Founding team of a health venture: two funding rounds closed; grew to 10 locations, 23 people, 170+ customers.
  • Built the full go-to-market, hypothesis-and-data driven: 1000+ client matches in year one; led marketing and sales after Series B.
Sep 2019 to Sep 2022

Growth & Venture Builder

· Sparrow Ventures · Zurich
  • Built growth and go-to-market for several internal startups, validation to scale-up; experimentation to lift conversion and cut CAC.
Jan 2017 to Aug 2019

Intrapreneur, Innovation

· Die Mobiliar · Bern
  • Market pilots from MVP to launch inside a Swiss insurer: Smide, XpertCheck, Lizzy; Design-Thinking market experiments steering product and marketing decisions.
  • Job rotation in digital marketing: SEO/SEA campaigns, ad creatives, KPI tracking with web analytics.
2005 to 2016

Commercial and product-marketing foundation

  • Junior Trade Marketing Manager, Promena · Junior Product Manager, Cruspi · Assistant Product Manager, Domaco · Accountant, Kuoni and AMAG · commercial apprenticeship, Bridgestone Switzerland.

Education

  • 2012 to 2015 · BBA Business Administration, Zentrum Bildung Baden
  • 2020 to 2021 · Certified Mental Health Coach, IPC Academy Zurich
  • 2019 to 2020 · CAS Digital Marketing, HWZ Zurich
  • 2016 to 2017 · CAS Innovation, BFH Bern
  • 2016 · Diploma Online Marketing incl. Google Ads
  • 2005 to 2008 · Commercial Employee, Federal VET Diploma, KV Baden

Skills & Tools

  • Funnel conversion, CRO, structured A/B testing, RICE prioritisation
  • Google Analytics, Google Marketing Platform, SEO/SEA, KPI dashboards
  • Roadmaps, PRDs, user stories, backlog, sprint delivery, QA coordination
  • Wireframes, user flows, clickable prototypes
  • AI/LLM daily practice: Claude incl. Claude Code, ChatGPT, prompt engineering, n8n automations

Languages

  • German native · English fluent (C1) · French conversational (B1)